Application types

Primarily new degree programmes and offerings, possibly the merger of degree programmes, separate modules and offerings of work-integrated Master’s degree programmes

Please note that the description is primarily aimed at applications for new degree programmes and offerings, but that the method can also be used for other application types. Applications for new degree programmes and offerings are subject to the most extensive documentation requirements. Therefore, the use of the method must reflect the documentation requirements associated with the individual application types and associated guides. Examples of different application types are listed to the extent that the method has been used in specific AU applications.      

Purpose

Investigate the recruitment base for the degree programme.                                                                                           

Target group

Potential students           

How

(1) application/admission statistics for related degree programmes (possible growth potential due to more applicants than places on related degree programmes)

(2) Survey among e.g. upper secondary school students or Bachelor’s degree students (BA+MA) or professions in need of the programme (executive Master programmes)                                                                                                         

When           

In parallel with consultation with prospective employers.

Pros

Documentation of the need for the degree programme in terms of recruitment base, knowledge of the target group and admission requirements.

Cons

Surveys can be resource-intensive relative to output.