At Arts, we are dedicated to ensuring a good match between the students and their degree programmes. We know that degree programme choices made on the basis of relevant and accurate information provide the best possible conditions for retaining students and are important for students' social and academic well-being on their degree programmes.
Recruitment activities at Arts are characterised by always containing "the honest story" about life as a student. This gives future students realistic expectations of what they will meet at the university, and helps them become aware of what is required of them. At Arts, we place particular emphasis on presenting both the academic and social student life in all recruitment activities. These parameters are crucial for future students when deciding what to study.
The form and content of activities are adapted according to qualitative and quantitative insights about the target group to ensure that activities are continuously perceived as relevant. At Arts, we have approximately 50 student counsellors who organise the specific recruitment events and also help to ensure that the content matches the needs of future students.
Recruitmentplatforms
Bachelor.au.dk and kandidat.au.dk dk are the primary digital recruitment platforms. At Arts, the local editor ensures that the degree programme pages are continuously updated and developed, and the quality of the pages are assured each year with input from the academic environments. We have also developed a checklist of questions for selected degree programmes, where potential students are asked a number of questions about their motivation for starting their degree programme and their academic prerequisites with a view to aligning expectations.
Application checklist on bachelor.au.dk.
The goal of the checklist is to create a better match between potential applicants and degree programmes, so that, in the long term, we can reduce drop-out rates on the programmes for which we develop a checklist.
The checklist is thus a supplement to the sources of information that potential applicants already have access to: student counsellors and guidance activities, bachelor.au.dk and kandidat.au.dk and uddannelsesguiden.dk. The checklist does not replace the existing sources of guidance and information, but is a way for us to activate and involve potential applicants and improve the degree programme match through new sources of reflection on Aarhus University's web universe.
